Iteration Technologies Private Limited (hereinafter "Iteration") recognizes the importance of privacy of its users and also of maintaining confidentiality of the information provided by its users as a responsible data controller and data processor.

This Privacy Policy provides for the practices for handling and securing user's Personal Information (defined hereunder) by Iteration and its subsidiaries and affiliates.

This Privacy Policy is applicable to any person ('User') who purchases, intends to purchase, or inquire about any product(s) or service(s) made available by Iteration through any of Iteration's customer interface channels including its website, mobile site, mobile app & offline channels including call centers and offices (collectively referred herein as "Sales Channels").

For the purpose of this Privacy Policy, wherever the context so requires "you" or "your" shall mean User and the term "we", "us", "our" shall mean Iteration. For the purpose of this Privacy Policy, Website means the website(s), mobile site(s) and mobile app(s).

By using or accessing the Website or other Sales Channels, the User hereby agrees with the terms of this Privacy Policy and the contents herein. If you disagree with this Privacy Policy please do not use or access our Website or other Sales Channels.

This Privacy Policy does not apply to any website(s), mobile sites and mobile apps of third parties, even if their websites/products are linked to our Website. User should take note that information and privacy practices of Iteration's business partners, advertisers, sponsors or other sites to which Iteration provides hyperlink(s), may be materially different from this Privacy Policy. Accordingly, it is recommended that you review the privacy statements and policies of any such third parties with whom they interact.

This Privacy Policy is an integral part of your User Agreement with Iteration and all capitalized terms used, but not otherwise defined herein, shall have the respective meanings as ascribed to them in the User Agreement.

The information as detailed below is collected for us to be able to provide the services chosen by you and also to fulfill our legal obligations as well as our obligations towards third parties as per our User Agreement.

"Personal Information" of User shall include the information shared by the User and collected by us for the following purposes:

1. Information which you provide while subscribing to get the ticket link on provided mobile number. The information may also include information such as your banking details (including credit/debit card) and any other information relating to your income and/or lifestyle; billing information payment history etc. (as shared by you).

The Personal Information collected maybe used in the following manner:

1. While making a booking:

While making a booking, we may use Personal Information including, payment details which include cardholder name, credit/debit card number (in encrypted form) with expiration date, banking details, wallet details etc. as shared and allowed to be stored by you. We may also use the information of travelers list as available in or linked with your account. This information is presented to the User at the time of making a booking to enable you to complete your bookings expeditiously.

2. We may also use your Personal Information for several reasons including but not limited to:

keep you informed of the transaction status;
send booking confirmations either via SMS or Whatsapp or any other messaging service;
send any updates or changes to your booking(s);
allow our customer service to contact you, if necessary;
request for reviews of products or services or any other improvements;
send verification message(s) or email(s);
Validate/authenticate your account and to prevent any misuse or abuse.

3. SURVEYS:

We value opinions and comments from our Users and frequently conduct surveys, both online and offline. Participation in these surveys is entirely optional. Typically, the information received is aggregated, and used to make improvements to Website, other Sales Channels, services and to develop appealing content, features and promotions for members based on the results of the surveys. Identity of the survey participants is anonymous unless otherwise stated in the survey.

Iteration provides an option to its users to post their experiences by way of review, ratings and general poll questions. The customers also have an option of posting questions w.r.t a service offered by Iteration or post answers to questions raised by other users. Iteration may also hire a third party to contact you and gather feedback about your recent booking with Iteration. Though the participation in the feedback process is purely optional, you may still receive emails, notifications (SMS, Whatsapp or any other messaging service) for you to share your feedback. The reviews may be written or in a video format. The reviews written or posted may also be visible on other travel or travel related platforms.

Marketing promotions, research and programs help us to identify your preferences, develop programs and improve user experience. Iteration frequently sponsors promotions to give its Users the opportunity to win great travel and travel related prizes. Personal Information collected by us for such activities may include contact information and survey questions. We use such Personal Information to notify contest winners and survey information to develop promotions and product improvements. As a registered User, you will also occasionally receive updates from us about fare sales in your area, special offers, new Iteration services, other noteworthy items (like savings and benefits on bus tickets, pilgrimage packages and other travel services) and marketing programs.

Iteration will retain your Personal Information on its servers for as long as is reasonably necessary for the purposes listed in this policy. In some circumstances we may retain your Personal Information for longer periods of time, for instance where we are required to do so in accordance with any legal, regulatory, tax or accounting requirements.

Iteration will retain your Personal Information on its servers for as long as is reasonably necessary for the purposes listed in this policy. In some circumstances we may retain your Personal Information for longer periods of time, for instance where we are required to do so in accordance with any legal, regulatory, tax or accounting requirements.

We collect session data because it helps us analyze User's choices, browsing pattern including the frequency of visits and duration for which a User is logged on. It also helps us diagnose problems with our servers and lets us better administer our systems. The aforesaid information cannot identify any User personally. However, it may be possible to determine a User's Internet Service Provider (ISP), and the approximate geographic location of User's point of connectivity through the above session data

Your information shall be shared with the end service provider like bus service providers who are responsible for fulfilling your booking. You may note that while making a booking with Iteration you authorize us to share your information with the said service providers and suppliers. It is pertinent to note that Iteration does not authorize the end service provider to use your information for any other purpose(s) except as may be for fulfilling their part of service. However, how the said service providers/suppliers use the information shared with them is beyond the purview and control of Iteration as they process Personal Information as independent data controllers, and hence we cannot be made accountable for the same. You are therefore advised to review the privacy policies of the respective service provider or supplier whose services you choose to avail.

Iteration does not sell or rent individual customer names or other Personal Information of Users to third parties except sharing of such information with our business / alliance partners or vendors who are engaged by us for providing various referral services and for sharing promotional and other benefits to our customers from time to time basis their booking history with us.

In the interests of improving personalization and service efficiency, we may, under controlled and secure circumstances, share your Personal Information with our affiliate or associate entities.

If the assets of Iteration are acquired, our customer information may also be transferred to the acquirer depending upon the nature of such acquisition. In addition, as part of business expansion/development/restructuring or for any other reason whatsoever, if we decide to sell/transfer/assign our business, any part thereof, any of our subsidiaries or any business units, then as part of such restructuring exercise customer information including the Personal Information collected herein shall be transferred accordingly.

In addition to the circumstances described above, Iteration may disclose User's Personal Information if required to do so:
by law, required by any enforcement authority for investigation, by court order or in reference to any legal process;
to conduct our business;
for regulatory, internal compliance and audit exercise(s)
to secure our systems; or
to enforce or protect our rights or properties of Iteration or any or all of its affiliates, associates, employees, directors or officers or when we have reason to believe that disclosing Personal Information of User(s) is necessary to identify, contact or bring legal action against someone who may be causing interference with our rights or properties, whether intentionally or otherwise, or when anyone else could be harmed by such activities.

Such disclosure and storage may take place without your knowledge. In that case, we shall not be liable to you or any third party for any damages howsoever arising from such disclosure and storage.

We reserve the rights to revise the Privacy Policy from time to time to suit various legal, business and customer requirement. We will duly notify the users as may be necessary.

You must atleast 18 years of age to transact directly with Iteration and also to consent to the processing of your personal data.

You may always submit concerns regarding this Privacy Policy via email to us at info@iterationtech.in. Iteration shall endeavor to respond to all reasonable concerns and inquiries.

In case you want to delete your personal information, you may write to us at info@iterationtech.in, requesting for deletion of your account. Please note that the DPO may require you to verify your identity before proceeding with your request of deleting your account. Any identity proof that you may provide shall be stored for a period of 21 days from the date of deletion of the account.

If you do delete the account or personal information, please note that Iteration may keep your transactional information, if required as per applicable local laws.